SmartShades Provide Independence to People With Disabilities

Technology has always been celebrated for its power to help those in need, and people with disabilities are often among the earliest adopters of new tech.

We’ve always known that Smart Shades would form part of an essential suite of technologies adopted by assisted living facilities, and our partnership with Technology for Living (TFL) is a testament to this.

TFL is a non-profit society that supports people with limited mobility and provides them with equal opportunities to maximize their independence. 

We have partnered with TFL to provide their members with access to our shade automation solutions and help their members control the shades in their homes.

We could not be happier contributing to TFL’s noble cause, and invite you to watch this short, heart-warming clip to see how they are changing the lives of people with disabilities.

Our products are making a difference and empowering the lives of these individuals, and TFL had some very nice things to say about our recent partnership.

“As a non-profit organization that provides independent living solutions for people with disabilities, we have found that RYSE SmartShades have really fit our member’s needs.  For our members, RYSE SmartShades are simple to use, either on their smart device or through their voice assistants, but the most important thing about them is that they consistently work.

We have tried other solutions in the past, but have run into installation and connectivity problems.  Not only do our technicians find RYSE simple to install and integrate, but we are finding we receive fewer callbacks from members because they just continue to work.

Finally, RYSE customer service has been extremely helpful and responsive.  We don’t have many questions, but when we do, they are remarkably quick to respond.”

– Wayne Pogue, Biomedical Engineering
   Technology for Living

Interestingly, TFL has tried other solutions in the past, but they’ve chosen to use our SmartShades due to their ease of use and quick install procedures.

We created the RYSE SmartShade to make shade automation affordable and accessible to everyone, and we continue to believe that our products have more mass-market appeal than any other shade automation options. Deep Dive on RYSE, a leading alternative investment publication and investor has just done a deep dive analysis on our investment offering! provides curated investment analysis and recommendations to a group of over 50,000 active investors, and they are even launching their own alternative investment fund. In their operating history they’ve analyzed over 800 deals but only made 111 buy recommendations.

Their deep dive is one of the most detailed that we’ve seen, and I believe it sums up our opportunity exceptionally well.

Among the factors that they like about our company, they mentioned our patents, our company’s uniqueness, our high growth industry, and the potential for our company to be acquired.

We also sat down with their author and podcaster, Horacio, for an interview that can be found on YouTube and Spotify.

So far, we’ve seen an incredible reaction from their investor community, and you can find the full report from at the bottom of this email. 

Please note that the views and opinions expressed by do not necessarily reflect our views and opinions.

Recent Acquisitions and Consolidation in the Smart Home Industry

Amazon recently announced their acquisition of iRobot for $1.7 billion!

There’s been a lot of consolidation in the smart-home industry, but the industry is still very fragmented. Big names have begun strengthening their offerings by acquiring smaller companies with deep expertise – companies like ours.

A study of mergers and acquisitions by the Harvard Business Review also shows that industries follow a 25 year cycle, evolving from an industry concentration of under 20% to over 70% upon reaching maturity.

Here are some of the hundreds of acquisitions that have occurred in our space from 2013-2017.

Recent acquisition activity supports this theory, and we expect increased M&A activity as the industry continues to mature.

  • Amazon set to acquire iRobot for $61 per share in an all-cash transaction valued at approximately $1.7 billion.
  • Generac Holdings, a leading global designer and manufacturer of energy technology solutions acquired Ecobee in a transaction valued up to $770M.
  • Assa Abloy purchases 54% of Swiss-based agta – one of the world’s leading manufacturers of automatic door systems – for $570M.

Backed by the strength of our patents and growing revenues, we may soon become a prime candidate and entry point into the automated window shades market for one of these acquirers.

RYSE Deal Report Feature

Private investment deals are becoming more and more accessible to everyday investors, but analyst coverage of these opportunities is lagging behind that of public investments.

Our investment administrator, DealMaker, is attempting to bridge this gap with their newly launched newsletter called Deal Report.

Notably, the growing popularity of our new, $1/share round has secured RYSE a placement in their premium newsletter, and we are the FIRST company to be featured to their readers!

As Deal Report has put it, “once a company goes public, the largest gains are in the rearview mirror,” and with the launch of our new fundraising round, we want to provide every-day investors access to our investment opportunity.

Take a look at their preview of our deal!

RYSE Declared Best Window Shade Automation Solution

When it comes to window shade automation, we firmly believe that we have the most effective products, and our recent recognition as the best solution in the category of window shade automation by the World Future Awards has reinforced our beliefs.

World Future Awards is a global award that selects and recognizes the best products that will transform the global economy. Upon announcing our win, they reported that, “controlling the position of shades manually is not convenient, and replacing them with new motorized shades is an exceptionally expensive procedure. The solution to this problem is the RYSE SmartShade.Here is a link to the announcement.

Participants and winners of these awards range from major market players to small and highly specialized start-ups like ours:

RYSE CEO, Trung Pham & Deal Report Webinar

Discussion PointVideo Link
Why do you think Smart Shades are the next big thing in the smart home industry? Click Here
How does SmartShade differ from the competition, and what’s stopping another company from copying you?Click Here
Can you explain to investors exactly what RYSE’s strategy for dominance is?Click Here
How does this round differ from your prior fundraising rounds?Click Here
Do you believe that RYSE will be acquired by a larger company?Click Here
Would you consider listing the company on a national exchange via an IPO?Click Here

The RYSE SmartShade featured on live TV!

WISH-TV, a television station in Indianapolis showcased our product during a lifestyle segment on their station called The Gadget Guy.

“A lot of SmartShades cost like $10,000, but this is a nice little solution for a lot less money.” 

It seems that our strategy of making smart shades affordable for the mass market is resonating with consumers.

RYSE in Bed Bath & Beyond

I am very excited to announce that RYSE is now an approved vendor with Bed Bath & Beyond, with our products now selling through their online store.

Bed Bath & Beyond is one of the largest retail chains for home goods, operating a total of 953 stores that have generated over $7.8B in revenue during the last fiscal year. Selling our products through their online channel is expected to drive significant online sales growth for our company. We also see this as the beginning of a long partnership that will lead to us selling through their physical retail stores.

Having our products listed in their catalog is a stamp of approval, and we will leverage our relationship with Bed Bath & Beyond when pursuing distribution deals with other retailers.

RYSE Featured in Angels & Entrepreneurs

Recently, I was interviewed by Angels and Entrepreneurs, the largest network of angel investors in the US, with over 90,000 members that have helped raise over $163M for startups. The interview was conducted by none other than Daymond John, one of the original Sharks on the hit business show, Shark Tank

Himself an entrepreneur, Daymond founded FUBU, an apparels company that has earned over $6B in global sales, and remains an active panelist on Shark Tank to this day. Promoting RYSE to the his large group of angel investors is a pivotal achievement for our company that could lead to significant investment and growth in the future.

While the interview is not publicly available, you can sign up for the A&E network to watch the interview and read the report and analysis that they conducted on RYSE.

Recent RYSE Interviews & Independent Product Review

I’m happy to announce that I was recently interviewed by Benzinga – the well-known provider of financial news – and presented our investment proposition to their followers. You can watch a recording of the interview below:

Here is another interview with Benzinga from back in October where I provide some background on how we got started and address some key questions that investors often ask.

Additionally, our RYSE SmartShade was recently reviewed by Ausdroid, Australia’s award-winning independent media outlet covering all things mobile and personal technology. The reviewer brought up a great question I often receive from investors: why isn’t the RYSE SmartShade compatible with the Zigbee protocol often used for smart-home devices?

What many don’t know is that our previous generation device – the AXIS Gear – was ZigBee compatible, and we found the costly and time-consuming process of building ZigBee integrations to produce very modest returns for our company.

For now, we are opting with the seamless API integrations of Google Home, Amazon Alexa and Apple HomeKit, but have designed the SmartShade so that we can modify the firmware/module for ZigBee compatibility, should we deem it necessary.


Common Investments + Perks

Investments over $2,500 will receive the following perks. All perks will automatically be recorded and assigned to each investor following the close of the round, without any further action required.

  • 1 RYSE

Cash Value: $150

  • 1 RYSE + Battery
  • 1 SmartBridge

Cash Value: $250

  • 2 RYSE + Battery
  • 1 SmartBridge

Cash Value: $450

  • 4 RYSE + Battery
  • 1 SmartBridge
  • 10% Lifetime Discount

Cash Value: $850

  • 10 RYSE + Battery
  • 1 SmartBridge
  • 15% Lifetime Discount

Cash Value: $2050

  • 20 RYSE + Battery
  • 1 SmartBridge
  • 20% Lifetime Discount

Cash Value: $4050