Invest in RYSE:

An Exclusive Pre-IPO Equity Offering in the Smart Home Industry

 


RYSE is the first retrofit solution to motorize & automate your installed window blinds & shades – controllable & scheduled via smartphone app, and integrates with Google Home, Amazon Alexa, or Apple HomeKit.

9 Reasons to Invest

(+ Legal Disclaimer)

  1. Early investors have already seen their shares grow over 7.5X
  2. Over $4.5 million in lifetime revenues, having sold over 35,000 units! 💸
  3. 4 Patents, and more pending, with an Amazon Court Judgement win, preventing the sales of copycats! 🏆
  4. We save cooling and lighting costs by up to 24% and 74%, reducing GHG emissions, and helping in saving the planet 🌎
  5. Awarded CDN $4 million cleantech grant to expand to commercial buildings, with partners that include QuadReal ($45 billion real estate developer & landlord), Annex Hotel, and more!
  6. Signed agreements with Home Depot and over 700 dealers & resellers.
  7. SmartShade market projected to grow 55% annually, within a $158B smart home industry! 🚀
  8. High profile investors include Shawn Doughtery (co-founded mophiee, sold for $100 million), and Anthony Lacevera (founder of Wind Mobile, sold for $1.16 billion).
  9. Strong management team, having raised over $10M+ in funding, w/over 10 years experience developing and manufacturing new products.

Questions⁉️ Email us at [email protected] or call us at 1-855-770-1787

$7.13

Price per Share

$499.10

Min. Investment

$533,028

Raised As Of October 6, 2021

Reg A+

Offering


Invest in The Future of Smart Shades

RYSE was born from a personal experience: Founder & CEO Trung wanted to automate his window shades to open at 7am to natural sunlight and close when the weather got too hot and sunny. He went to the same retailer he purchased his shades from just 6 months earlier, and they said it was impossible to automate manual shades that had a cord or beaded chain – he had to replace them with new motorized shades! This was when he had his eureka moment! 💡

As the maker of the first and most affordable retrofit solution to automate your existing window shades, RYSE is offering investors an opportunity to get in on the ground floor and invest in its pre-IPO private placement.

We’re raising equity to fuel significant growth into new sales channels, and launch new products, including our V2 SmartShade device and a brand new SmartDrape device in the coming months.


Raising The Bar For Automated Shade Solutions

Our mission is to create the most advanced yet simple and affordable devices to motorize your existing blinds & shades, so more of us can experience the magic of Smart Shades.  RYSE creates products that focus on four key criteria:

🛠️ Retrofit. 
RYSE is the only retrofit/after-market device designed to motorize window shades that are manually operated with a corded loop or beaded chain. You can setup and automate your shades in less than 5 minutes!

🔗 Smart Home Integration.
RYSE SmartShades can be controlled by smartphone, by voice, or set to a schedule. They can also be automated based on sensors, weather conditions, and can integrate with leading smart home platforms, including Apple HomeKit, Amazon Alexa, and Google Home.

😁 Affordable Luxury. 
RYSE SmartShades retail for $149, compared to alternative brands, such as Lutron or Somfy, which can retail for more than $1,500 per window! This making RYSE a small fraction of the cost, and opens the window of possibility to consumers who were previously priced out of the Smart Shade market.

⚡ Energy Savings. 
In addition to providing greater comfort and convenience to consumers, RYSE can play a big part in bettering the environment by reducing energy use. By automating window shades, homes and buildings can passively cool and reduce HVAC loads by 24%, as well as harvest natural daylight to reduce indoor lighting by 74%.


An Investment in Our Planet & A Greener Future 🌎

The automation of existing window shades is an enormous opportunity to generate energy savings for residential and commercial properties.

With new laws and regulations, and the Green New Deal’s goal of having all new buildings be net-zero in carbon emissions by 2030, and older buildings retrofitted for net-zero emissions by 2050, RYSE Smart Shades has the potential to be installed in every home and building.

RYSE SmartShades Saves Energy in Two Ways:

☀️ Solar Heat Gain Management – automatically lower shades to block direct sunlight, and reduce indoor cooling by up to 24%

💡 Harvest Daylight – automatically open shades during overcast or bright weather, reducing indoor lighting by up to 74%

 

 

Companies Are Betting Billions on The Smart Home

The Smart Home industry is expected to grow at an impressive compound annual growth rate of 7.5%, growing from $158 billion in 2018, all the way to $262 billion by 2025. The industry has seen some spectacular exits, with big tech giants acquiring many start-ups resulting in large payouts for investors:

Google acquired Nest, the makers of the Smart Thermostat, for $3.2 billion, earning investors a 22X return on invested capitalread more here.

Remember Ring? They got rejected on Shark Tank, and ended up selling to Amazon for $1.2 billion. Ring’s founder then became a guest Shark on the show, with the last laugh!

Assa Abloy is a $260+ Billion company who dominates door locks, purchased August, the makers of the Smart Lock to expand into the smart home!

A Huge Opportunity Worth Billions Across Residential Homes & Commercial Buildings

The Smart Shade market itself is experiencing an explosive growth rate of over 55% annually (CAGR)! The market is still in its early days, expected to grow from $162 million in 2019, all the way to $1.47 billion by 2024 – $1.22 billion of which will come from retrofits and replacements which is where RYSE focuses on!

There are over 550 million manual shades that have the potential to be motorized in the residential space. And there are over 780 thousand commercial buildings with Building Automation Systems, designed to improve energy efficiency and comfort for occupants. This results in a potential $60 billion opportunity for RYSE to automate the windows of these homes and buildings!

Global Smart Shade Market
as reported by Technavio, (in US$ millions)

 


The First Retrofit Smart Shade, With Patents to Prove It

Because we are the inventors and pioneers of this retrofit device, we have gone to great lengths to protect our technology. RYSE has a strong portfolio of patents, including four patents and another four patents pending. We received an Amazon Court Judgment win that allows us to remove knockoffs and copycats from selling on Amazon.com. 🧑‍⚖️

 

 

35,000 Devices Sold, $4.5 Million in Sales, and More

RYSE launched in 2017 and has since established a solid supply chain network. In 2018, our 1st-generation device, AXIS, received the Mark of Excellence Award for Motorized Product of the Year from the Consumer Technology Association, presented at CES. 🏆🥇

CNET Review of AXIS Gear – 1st Generation Smart Shade from RYSE!

RYSE Has Been Featured In

 

Successfully Pitched on Dragons Den (The Canadian Shark Tank)

In 2018, RYSE successfully pitched its 1st-generation SmartShade, AXIS, on Dragons Den® (the Canadian Shark Tank). Watch the pitch below! 🐉🐉

 

 

 

A Strong Pipeline of Commercial B2B Customers

In 2019, RYSE partnered with The Avery, a 56-story residential tower in San Francisco, to deploy their first-generation SmartShades across 90 units in the building. RYSE is currently in a pilot with the Annex Hotel, QuadReal ($44 billion commercial real estate developer), and Eureka Hub (co-working space). RYSE was also awarded a CDN $4 million cleantech grant to begin scaling into the commercial B2B markets. Watch what our partners have to say! 🏨🏢

 


Raised Over $3.5 Million From Top Tier Investors

RYSE has raised over $3.5 million in angel and VC funding. We have some amazing investors including from Shawn Doughtery who also sits on our advisory board – she is the co-founder of Mophie, the makers of the smartphone battery cases, and sold the company to Zagg for $100 million. Other investors include Anthony Lacavera (founder of Wind Mobile, acquired for $1.2 billion), GoodNews Ventures, and many more. Hear from some of our investors below! 💸💵 

 


A High-Margin & Scalable Business Model

We sell hardware for RYSE SmartShades at an affordable price that still allows for high-profit margins. Our current line of products have the following retail prices and COGS:

📦 Hardware Revenues

  • RYSE Smart Shades: $149 (COGS: $50)
  • BatteryPack: $49 (COGS: $20)
  • SmartBridge (integrates SmartShades with Google Home, Amazon Alexa, or Apple HomeKit): $59 (COGS: $40)

💻 Service & Software Revenues ($50/year/device)

  • Extended warranty & premium support
  • Battery replacement plans, including servicing
  • Custom software integrations (i.e. BAS & Slack)
  • Weather-based automation & energy efficiency

We Want to DOMINATE The Smart Shades Market

A majority of our sales to-date have been Direct to Consumer. Given the huge market potential of this product, we have been expanding our sales efforts to over 700 signed dealers and big-box retailers including Home Depot. We are also working with a number of large commercial real estate developers and landlords, a channel we plan on scaling into by 2023. 📈🚀

💻 RYSE has been focused on selling into the online / eCommerce channels, representing only 7% of industry revenues.

🛍️ By 2022, we will be selling thru dealers / retailers, which account for 33% of industry revenues. 

🤝 The largest and most lucrative channel for us is B2B / wholesale, which accounts for 60% of industry revenues.

Since we’ve only been selling online, we have not yet tapped into the high volume sales channels that retail and wholesale present us – a massive 93% of the market we still have the potential to sell through. This leaves us with amazing upside for any potential investor!

What’s Next for RYSE ⁉️

Our product pipeline over the next five years will see us build out retrofit shading solutions for every type of window covering in the market, cementing our position as the undisputed leader in the retrofit shading industry and vastly expanding our client base.

Our vision is to own the smart shades space. We want RYSE to be synonymous with smart shades— just like what Nest is to the thermostat, Ring is to the doorbell, or Dyson is to the vacuum.

Led by an Experienced Executive Team

Trung Pham | Founder & CEO | LinkedIn

Successfully pitched on Dragons Den (Canadian version of Shark Tank). Completed all 3 levels of Chartered Financial Anlayst exams within 18 months. Responsible for raising over $7 million in funding for the company.

Manu Menon| Chief Operating Officer | LinkedIn

From Wallstreet to Mainstreet! Former investment banker @ Citigroup, and private equity associate @ Paine & Partner. Responsible for closing deals with large real estate developers (i.e. Related), and retailers like Home Depot.

Marc Bishara | Chief Technology Officer | LinkedIn

Designed a bluetooth wearable device called “Glance” – an application that tracks the orientation and displacement of Glance in 3D space. Led the development of AXIS, our 1st-gen device, and took product from concept to market.

Alan Cheng | Chief Design Officer | LinkedIn

Swiss army knife, with a background in mechatronics AND industrial design. Worked at Corel as a UX/UI designer, developed homewares for Olympus group, has created multiple hardware products, and overseen manufacturing in China.

 

Questions? Email us at [email protected] or call us at 1-855-770-1787

 

Updates

  • RYSE Featured In Benzinga!

    Hello again!

    I’m very proud to let you know that RYSE has been featured not once but twice in Benzinga over the last 7 days.

    Benzinga is a website that aims to be a one-stop shop for investors of all stripes and styles while making the path to financial prosperity easier for everyone, every day.

    Check out the links below to read more:

    A More Efficient Home: How Smart Devices are Helping Make Greener Houses

    Benzinga – October 12, 2021

    READ MORE

    Explosive Growth: Smart Homes and the Internet-of-Things

    Benzinga – October 7, 2021

    READ MORE

    More Press & Media

    Also – be sure to view all our previous press mentions by clicking the button below:

    VIEW ALL PRESS

    Until the next update,

    Trung Pham
    Founder | CEO

     » Read more
  • Exciting Updates On SmartShade Production!

    Hello again!

    For the past few weeks, we’ve been sharing quick but frequent updates on how the production of SmartShade is going over on our Kickstarter campaign.

    Today, I wanted to give you a recap of these exciting updates because we are now only days away from beginning the delivery of the early Kickstarter, Indiegogo, and website preorders!

    Right near the tail-end of August, the RYSE BatteryPacks had completed production, left our manufacturer’s factory, and made their way to our overseas shipper to be prepared to leave China.

     » Read more
  • Updates To Our Investor Perks & Rewards

    Hello again!

    I wanted to provide a quick update to let you know that we’ve updated the investor perks & rewards by lowering the minimum investment requirement for the highest tier perk as well as adding in perk at the $1,500 investment level.

    We’ve made these changes because we want our investors to have access to the amazing technology found in RYSE SmartShades.

    Take a look at the updated Investor Perks & Rewards below:

    All perks will automatically be recorded and assigned to each investor following the close of the round, without any further action required to you, so head over to our equity crowdfunding campaign on our website (or on FrontFundr for Canadian investors) to invest in RYSE today.

     » Read more

Common Investments + Perks

Investments over $2,500 will receive the following perks. All perks will automatically be recorded and assigned to each investor following the close of the round, without any further action required.

$1,500+
  • 1 RYSE

Cash Value: $150

$2,500+
  • 1 RYSE + Battery
  • 1 SmartBridge

Cash Value: $250

$5,000+
  • 2 RYSE + Battery
  • 1 SmartBridge

Cash Value: $450

$10,000+
  • 4 RYSE + Battery
  • 1 SmartBridge
  • 10% Lifetime Discount

Cash Value: $850

$25,000+
  • 10 RYSE + Battery
  • 1 SmartBridge
  • 15% Lifetime Discount
  • Quarterly Calls

Cash Value: $2050

$50,000+
  • 20 RYSE + Battery
  • 1 SmartBridge
  • 20% Lifetime Discount
  • Quarterly Calls
  • Lunch with CEO

Cash Value: $4050